March 21, 2023
A great sales team can make or break a business. Effective sales connect people with your products and services, convert new leads to paying customers, and secure long-term loyalty.
Equipping your sales team with the right tools can translate into higher sales, and higher profitability. For example, productivity tools can simplify or even automate repetitive & tedious tasks, letting you get more work done quickly.
But with hundreds of sales tools in the market today, where do you even start selecting the right ones? The simple answer is: right here!
Sales tools are applications, frameworks, and technologies that help salespeople close deals more quickly and efficiently. Think of them as trusty sidekicks for sales representatives which assist them in reaching their targets, crushing their quotas, and making bank.
There are many different types of sales tools that salespeople can use to improve their performance and close more deals. Here are some of the most common ones:
By using these different types of sales tools, salespeople can streamline their workflows, improve their communication with prospects, and ultimately close more deals.
Recommended reading: Top advice for SDRs from sales leaders
Sales automation technology can simplify a lot of different tasks associated with sales work, including customer relationship management (CRM), sales forecasting, market intelligence, and analytics.
By making these tasks easier and less time-consuming, these tools free up salespeople's time for more complex duties — like winning over potential clients. This improves sales cycle efficiency and effectiveness.
For example, take a task like sending out sales pitches for a marketing campaign via email. A customer support tool can help salespeople create and save ready-made email templates, saving time and effort. The tool can also track when initial emails are sent and provide notifications to remind salespeople to follow up. This ensures leads don't fall through the cracks.
Plus, the sales CRM tool can store data about specific customers, like what they've ordered in the past and when they ordered it. This can be useful for salespeople looking to make a pitch and close a deal — and it improves the customer experience.
Recommended resource: 11 cold email templates that will get you more leads instantly
This is just one example of sales-related processes becoming more efficient and easy through sales management software. The list below covers some of the best sales tools and can give you a better idea of the many ways technology can make life easier for sales individuals and teams.
Improve your sales productivity with these technologies. They'll make day-to-day tasks easier for sales reps, helping them stay happy and focused on the job — which likely means more sales for the company!
HubSpot is a CRM software that takes care of tedious tasks like email tracking, document management, and call tracking. It can also automate sales tasks, like sending follow-up emails. Here are some of the reasons salespeople love HubSpot:
Yesware is a productivity platform designed especially for salespeople. It helps speed up email outreach with automated templates, email tracking, and follow-up. It also provides data on your success stories and failures, so you can improve in the future. Here are some key perks:
Whether B2C or B2B sales, a sales job is largely about information sharing. OSlash simplifies the information-sharing process by transforming complex links and frequently typed text (snippets) into easy and unique shortcuts. Perks include:
Recommended reading: Using a text expander to simplify sales communications & CRM success
Hunter is a complete sales outreach platform that helps you succeed with outbound sales through email. It helps you find valid email addresses from your prospects, build lead lists based on engagement, craft personalized cold email campaigns, measure performance, and manage all inboxes from one dashboard. Here are some key perks:
Meetings are a huge part of any sales job — informational meetings, follow-up meetings, training meetings, etc. The list is neverending! Keeping track of all those appointments is tough. Busy salespeople can use Calendly to make appointment scheduling less of a headache. Here's how:
These days, sales meetings don't have to be face-to-face. Zoom's video conferencing tool makes it easy to hold remote sales and informational calls, saving sales teams hours of commute time. Here's why Zoom has won over sales teams:
LinkedIn is no longer just a professional networking platform! LinkedIn's Sales Navigator tool is a sales intelligence platform that lets sales pros quickly target potential leads, understand consumer behavior, and engage with promising potential customers via InMail. Perks include:
You must complete a proposal before closing a sales deal. Proposify helps design and manage proposals, ensuring consistency. Use the tool to create, send, and track proposals, simplifying the process needed to close deals. Here's how salespeople benefit:
Prospecting for leads is one of the most time-consuming parts of sales. LeadIQ simplifies outbound sales prospecting by recording contact information in one click. It eliminates busywork by automatically completing prospect profiles, so you can prioritize qualified leads — and approach them with a personal touch. Here are some of the advantages of the prospecting tools:
Recommended resource: 50 cold email subject lines your prospects will actually click
Sales is all about communication — both internally within teams and externally with customers. Dialpad brings both worlds together, providing one central hub for team member and customer communications. Other perks include:
The final stage of the sales funnel: Getting the customer's signature on the dotted line! PandaDoc makes this last hurdle even easier, offering an all-in-one tool for creating, editing, and signing documents. You can easily edit contracts in the cloud with no back-and-forth emails needed. You'll also love these advantages:
Salesforce is a cloud-based CRM tool that comes with seemingly limitless features to help businesses succeed by lowering the cost and effort involved in customer service. Major perks are:
Recommended reading: The ultimate guide to Salesforce automation using a text expander
This list serves only as a starting point while you go shopping for the best sales tools for your team. It is by no means exhaustive. If you're looking for a handy checklist that will help you choose the right sales tools for yourself, take a look at the section below.
Choosing the right sales tools can be a daunting task, but here are some key factors to consider:
By considering these factors, you can choose the right sales tools that will improve your sales processes, streamline your workflows, and ultimately help you drive higher revenue and profits.
Salespeople need to be "on" all the time. For example, if a customer asks for an informational link, you don't want to waste time hunting it down. And of course you don't want to spend the better part of your day typing the same cold email for the hundredth time.
In both the scenarios, OSlash is the answer. It will help you get things done in seconds, not hours. completely eliminating such busywork that comes in the way of actually making that sale!
This tool creates easy-to-remember and simple-to-share links in a snap. Our intelligent browser extensions for Chrome, Safari, Brave, Firefox, or Edge allow users to transform any URL into a simple, intuitive shortcut. Handy OSlash sales shortcuts include o/sales-plan, o/playbook, o/leads, o/demo, and o/contracts, to name just a few. And don't forget o/wins for sharing sales team success stories to keep people inspired!
Plus, you can quickly search all your apps to find the content you need to share with co-workers and customers. The last thing you want in the middle of a sales call is to be fumbling trying to remember a link. Trust OSlash to help you connect others with the page you need in a fraction of a second.
Lastly, you can also use OSlash text expander to transform all your most-used snippets into automatic shortcuts. The next time you have to type the same thing out or copy-paste it, well, you don't have to. You can simply type o/cold-email, for instance, and let OSlash insert the snippet of text you saved, in a jiffy. Talk about typing superpowers, huh!
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