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25+ best thank you for your order messages [with free email templates]

Learn how to craft the perfect thank you email to express gratitude to customers for their purchase order. Use tips & email templates from OSlash to strengthen customer relationships.
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“Garima, you’re awesome!”

“Garima, you made our day. Here’s 10% off to make yours! 🤗”

No, I haven’t suddenly transformed into someone who talks about themselves in the third person. These just happen to be two of my favorite subject lines from my inbox this week. And they both belong to some nicely crafted thank you emails.

I won’t lie; these compliments feel amazing, especially when all I did to deserve them was open the strings to my purse.

But it isn’t just me who benefits from them. Companies that send out thank you messages and emails are in fact laying the foundation for repeat business, garnering trust, and building a long-lasting, loyal relationship with their customers.

While it doesn’t take much to say thank you to a customer for their order, there are some ways of doing it that can seem more warm, friendly and sincere than others. They instantly make the customer feel cherished and valued. Let’s find out what those ways are!

We’ve also included some tried and tested ‘thank you for your order’ email templates to spark that gratitude attitude. 

How to thank customers for their purchase?

First things first. ‘Thank you for your order’ emails aren’t the only trick up your sleeve when it comes to making your patrons happy. 

Here are 9 more ways to thank customers for making a purchase from your business.

  1. Handwritten thank you notes or cards: A handwritten thank you note is somewhat of an anomaly in this day and age, which is exactly what makes it special and memorable. It lends a personal touch to the transaction and is one of my favorite ways of being thanked. In addition to handwritten thank you notes, another creative and customized option to express gratitude is through personalized photo cards. These unique cards allow you to incorporate meaningful images, adding an extra layer of sentiment and personalization to your heartfelt message of thanks.
  1. Follow-up emails: After a customer has made a purchase, you can also follow up with an email to check in and see if they are satisfied with their purchase. Asking for feedback shows the customer that you truly care about their experience and wish to make it better.
  1. Loyalty programs: Rewarding your customers for their loyalty with exclusive discounts, freebies, or early access to new products is an excellent way to convey your gratitude!
  1. Referral programs: You can express your thanks by encouraging your customers to refer their friends and family, and offering incentives for successful referrals. This is a win-win for both of you and can be facilitated through an appropriate B2B referral program.

         Take a leaf out of our referral policy if you like: The OSlash referral policy

  1. Social media shoutouts: Who doesn’t love being hyped up on social? A shoutout on social media, highlighting a purchase or showcasing a customer’s product or service review can add to your brand’s feel-good factor.

  2. Product discounts: Offering a discount on future purchases is one of the simplest and most effective ways of saying thank you to your customers.

  3. Freebies: There may be no free lunches in life, but free gifts sure make us feel valued. Nothing says thank you for your order like a small token of appreciation.
  1. Customer surveys: Some companies also pair up their thank you emails with customer feedback surveys and show their appreciation by offering incentives for completing surveys.

  2. Community involvement: Many brands host community initiatives to get closer to their customers. They hold contests, giveaways, and other special promotions which are exclusive to their customer communities, as a way of saying thank you for their loyalty. 
  3. Connecting on messenger apps: Customers appreciate fast and easy communication. This means that you have to be where your customers are. Luckily, there are plenty of tools that allow you to automate sending thank you messages on messaging apps. For example, WhatsApp chatbots  efficiently handle customer queries and personalized thank you messages in real-time, which greatly improves customer satisfaction.

No matter which route you choose to go, saying thanks never goes unnoticed by your customers. And can be the key to turning them into fans.

The importance of sending ‘thank you for your order’ emails

Sending ‘thank you for your order’ emails is like giving a virtual pat on the back to your customers for choosing your brand. It shows them that you value their business and appreciate their trust in you. 

Plus, it’s a great opportunity to build a stronger relationship with your customers and keep them coming back for more. 

Lastly, sending thank you mails can kickstart word-of-mouth publicity for your brand. People love sharing thank you notes, screenshots of clever/witty emails, pictures of freebies etc. on social media, helping your brand reach more customers almost for free. 

Sending ‘thank you for your order’ emails is important. Period. And sending them on time? Even more so.

What are the best times to send ‘thank you for your order’ emails?

The best time to send a ‘thank you for your order’ email is as soon as possible after a customer makes a purchase. This shows that you value their business and are on top of things. It's also a good idea to send a follow-up email a few days later, just to make sure the customer is happy with their purchase and to thank them again for their support. 

You might also, or alternatively, want to send thank you messages to customers after their orders have been shipped or received (if applicable). The ultimate decision depends on the kind of business you have and the kind of customers you have.

But, timing is key, and the earlier you can send that thank you, the better! Think of it like a fresh bouquet of flowers—the quicker you send it, the brighter the smile on your customer's face, and the longer they’re likely to enjoy it. So, don't wait and don’t hesitate before sending your customers that thank you email!

What to include in a ‘thank you for your order’ email?

Here are 9 essential things include in a ‘thank you for your order’ email to make it stand out and engage your customers:

  1. Personal greeting: Start with a personalized greeting that addresses the customer by name. Research by McKinsey shows that “companies that excel at personalization generate 40 percent more revenue” than average players. And it starts with personalized communications. 
  1. Order acknowledgement: Mention the specific product or service they ordered and express your gratitude for the sale.
Sample of a thank you email with order acknowledgement
  1. Human touch: In the age of AI writing assistants, your emails can carve their own niche through a personal touch that relates anecdotes, jokes, stories, or a friendly tone that reflects your brand's personality.
  1. Offer assistance: Let the customer know you're there to help with their questions or concerns.
  1. Show appreciation: Express your appreciation for the customer's business and their support of your brand.
Sample of a thank you email with customer appreciation
  1. Encourage engagement: Invite the customer to engage with your brand through social media, reviews, or referral programs.
  1. Next steps: Provide information on what the customer can expect next, such as when the product will ship or when to expect follow-up.
  1. Call to action: Have a clear call to action, such as encouraging the customer to share their experience or inviting them to make another purchase.
Sample of a thank you email with a call to action (CTA)
  1. Closing gratitude: Close the email with a final expression of gratitude and a signature from a real person, not just the brand.

With these elements in place, you can create a memorable and engaging email that leaves a lasting impression. If that sounds like too much of an effort, don’t worry. We’ve got your back with 25+ templates that you can use to say thank you to your customers. 

Let’s start with some subject line templates. 

10 irresistible subject lines for your ‘thank you for your order’ emails

A 2021 study by Barilliance revealed that 64% of recipients opened emails due to their subject lines. If you want your heartfelt thanks to reach the hearts of your customers, use these 10 powerful subject lines for your ‘thank you for your order’ emails.

Your order is on its way, [First Name]: A heartfelt thank you!
You're the reason we do what we do: Thank you!
Thanks for choosing us: A personal message from [Brand Name]
Your order is the best thing that happened today!
Your support makes a difference: Thank you!
You're going to love your order, [First Name]: Thank you!
You made us blush, [First Name]: Thanks for your purchase
You're in for a treat: Thank you for your order
From our hearts to yours: Thank you for your order!
Order received, gratitude delivered. Thanks for shopping with us, [First Name] 

You can’t go wrong with personalizing the subject line as much as you can while keeping it crisp, succinct, and enticing enough to open. 

Now that you’ve the subject lines ready, let’s take a look at ‘thank you for your order’ email message templates. 

25+ easy-to-use ‘thank you for your order’ email message templates

From a simple gratitude email to one requesting feedback to one offering special promotions, we have covered all types of thank you emails in these 25+ templates. Read on and pick ones that suit your needs best. Don’t forget to customize them to reflect the style, tone, and voice of your brand.

1. Simple thank you email template

Hi [Customer Name], 

Thank you so much for your order. We really appreciate your support! 

We are getting ready to deliver [Product(s) Ordered] and will send you an update as soon as [it/they] ship. 

In the meantime, if you need anything, don’t hesitate to reach out to us!

Have a great day 😄
[Your Name/Business Name]

2. Personal touch thank you email template

Hi [Customer Name], 

Thanks so much for choosing [Brand Name]. 

Everyone on our tiny team is thrilled you're enjoying [Product/Service]. After all, we crafted it with a lot of love. 

Let us know if we can do anything to make your experience even better.

Thanks again! 
[Your Name/Business Name]

3. Grateful for support thank you email template

Dear [Customer Name],

Words can’t begin to describe how grateful we are for your support and your recent purchase. 

You brought a smile to our faces; here’s hoping we bring one to yours. Get flat 10% off on your next order with us!

We can’t wait to see you again!
[Your Name/Business Name]

4. Order details thank you email template

Hi [Customer Name], 

Thanks for shopping with us!

Here’s a quick summary of your order details:

Order no.: [ ]
Name of the product/service: [ ]
Price: [ ]
Order date: [ ]
Expected delivery: [ ]
Mode of payment: [ ] 

Your order is on its way and should arrive soon. Let us know if you need anything in the meantime. 

Thanks again!
[Your Name/Business Name]

5. Fun fact thank you email template

Hey [Customer Name], 

Did you know that [fun fact about product or brand]? 

We're so happy you ordered [Product/Service]. Thanks for choosing us and supporting us. 

We’re already looking forward to your next order 😀
[Your Name/Business Name]

6. Next steps thank you email template

Hi [Customer Name], 

Thanks for placing an order with [Brand Name]. We’ve always known you had excellent taste ;)

Your order is shipped and should reach you by [Date]. You can complete your payment by cash or card once the order is delivered.  

If you have any questions, just let us know. 

Thanks again!
[Your Name/Business Name]

7. Social media thank you email template

Hi [Customer Name], 

Thanks for your order. 

We'd love to see how you're enjoying [Product/Service]. Feel free to share your experience on social media and tag us. 

Psst…we also have a cute surprise in store for the coolest entries! 

Stay smiling 😊
[Your Name/Business Name]

8. Customer service thank you email template

Dear [Customer Name], 

Thank you for shopping with us!

We’re sure you’ll love using [Product/Service], just like all our other customers.

If you need anything, our customer service team is here to help. Just drop us an email at [Email Address] or visit [Help Website URL]. 

Have a great day! 
[Your Name/Business Name]

9. Referral program thank you email template

Hi [Customer Name], 

We’re thrilled you chose us!

If you're happy with your purchase, we'd love for you to spread the word. 

Copy and share this unique referral link with your loved ones to refer [Brand Name] ahead. We’ll return the favor with a flat 15% off for them (as well as you!) 🥳


Thanks a lot, once more!
[Your Name/Business Name]

10. Repeat business thank you email template

Hi [Customer Name], 

Thanks for your order. 

We’re sure you’ll enjoy [Product/Service]. 

We’re launching exciting new variants for our entire range super soon and can’t wait for you to come back and check them out!


Keep an eye on your inbox! That’s all we can say for now ;)

See you again, soon!
[Your Name/Business Name]

11. Surprise bonus thank you email template

Hi [Customer Name], 

Thanks for your order! 

As a token of our appreciation, we're including [bonus item or discount code] with your shipment. 

[Your Name/Business Name]

12. Small business thank you email template

Hey [Customer Name],

Just wanted to take a sec to give you a virtual high-five for your recent purchase from us here at [Business Name]. 

As a small business, every purchase counts and we're so happy you decided to support us. 

Thanks again for being a part of the [Business Name] squad. We're always here if you need anything and we can't wait to serve you again in the future. 

We've included a handwritten note in your shipment as a small token of our appreciation. It truly means a lot!

[Your Name/Business Name]

13. Shipment update thank you email template

Hi [Customer Name], 

Thanks so much for putting your faith in us! You made our day.

We just wanted to let you know that your order is on its way. You can expect it to reach within [2-3] business days.

[Your Name/Business Name]

14. Follow-up question thank you email template

Hi [Customer Name], 

Thanks a ton for placing an order with us!

If you have a moment, we'd love to ask you [follow-up question about the product or service]. 

Your response will help us create more delightful shopping experiences for all our customers.
Thanks for your time! 

[Your Name/Business Name]

15. Loyalty program thank you email template

Hi [Customer Name], 

Your order was the best thing that happened to us today!

Since you brought us joy, let us do the same for you.

We’ve enrolled you in our exclusive loyalty program, starting today. As a member of our loyalty program, you'll earn [rewards] with each purchase. 

(If you want to opt out, just send us a quick NO as a reply to this email. We really hope you don’t, though. *puppy eyes*)

Can’t wait to serve you again!
[Your Name/Business Name]

16. VIP treatment thank you email template

Hi [Customer Name], 

Here’s a heartfelt thank you for choosing [Brand Name], over and over again. 

As a VIP customer, we’ve some exclusive perks and discounts lined up for you. 

Simply login to your [Brand Name] account and head to the [Offers] tab to grab the amazing deals before they expire!

Thanks a lot for shopping with us! 🤗 
[Your Name/Business Name]

17. Product expert thank you email template

Dear [Customer Name], 

Thanks for your recent order of [Product/Service]. We hope your [Brand Name] experience is smooth.

If you have any questions about [Product/Service], our team of experts is here to help you get the most out of your purchase. Please feel free to reach out to them at [Email Address] anytime.

Thanks again! 
[Your Name/Business Name]

18. Upsell opportunity thank you email template

Hi [Customer Name],

Big thanks for your order of [Product/Service]!

93% of our customers believe that [Product/Service] goes really well with [Related Product/Service]. 

At up to 20% discount, [Related Product/Service] can make for a truly great addition to your purchase. 

You can check it out and place your order here [URL].

Happy shopping once more!
[Your Name/Business Name]

19. Limited time offer thank you email template

Hi [Customer Name], 

Thanks so much for your order. 

As a token of gratitude, we're offering [limited time offer or discount] for your next purchase. 

Don’t want to miss out? Grab the offer today: [URL]

It’s been a pleasure serving you!
[Your Name/Business Name]

20. Request for review thank you email template

Hi [Customer Name], 

Thank you for your order and congratulations on making a smart decision

Tiny favor? If you enjoy using [Product/Service], we’d really appreciate you leaving a quick review on your website. 

As a courtesy for your time, we’ll send you [$10] in gift cards which you can use on your next purchase. 

Sounds good? Leave your rating and review here: [URL]

We’re so grateful!
[Your Name/Business Name]

21. Product usage tip thank you email template

Dear [Customer Name], 

We’ve received your order of [Product/Service]. 

We truly appreciate you choosing [Brand Name] and want to give you the best experience possible.

So, here's [a tip or suggestion for how to use the product]. Try it out and let us know how it worked for you!

Excited to hear from you!
[Your Name/Business Name]

22. Customer appreciation thank you email template

Hi [Customer Name], 

Thank you so much for choosing [Brand Name]. 

You are the reason why we continue to do what we do, with the greatest energy, enthusiasm, and love! 

We are truly grateful and are here to support you in any way we can. 

[Your Name/Business Name]

23. Upcoming sales and promotions thank you email template

Dear [Customer Name], 

Thanks a lot for your recent order. 

We wanted to give you a quick heads-up before the news leaks! 

We have exciting offers coming up as a part of our [Annual] sales and promotions.  Just keep an eye out for our next email and you’ll be handsomely rewarded 😌

Don’t say we didn’t warn you, okay?

Thanks again!
[Your Name & Signature]

24. Customer feedback request thank you email template

Hi [Customer Name], 

Big thanks for your latest order. 

We'd love to hear your thoughts on [Product/Service]. Can you spare 45 seconds to fill in this quick feedback form?

Thanks so much!
[Your Name & Signature]

25. Product benefits reminder thank you email template

Dear [Customer Name], 

Thank you for your recent order of [Product/Service]. 

Did you know over 90% of our customers experienced 

[Benefit A]
[Benefit B], and
[Benefit C]

on using it [regularly]?

We’re sure you’ll love it too! 

Have a great day,
[Your Name & Signature]

26. Community thank you email template

Dear [Customer Name], 

Thank you for your recent order of [Product/Service]. 

With your purchase, you’ve become a member of the exclusive [Brand Name] community along with our other top customers!

Fasten your seat belts as we bring to you [priority access], [fastrack support], [exclusive tips and tricks], and [bigger and better offers] on all your next purchases.

Get, set, go: [Community URL]

You’re special to us!
[Your Name & Signature]

With so many templates at your disposal, I’m sure you no longer have an excuse to delay sending that thank you email!

If you’re still unsure about the best way to go about writing a ‘thank you for your order’ message, take a quick look at these expert-approved tips.

How to write effective thank you for your order emails—top tips and best practices from experts

Experts across industries agree that sending thank you emails can be the X-factor in your marketing tactics and rev up your business. 

Here are some best practices for your thank you emails.

  1. Include all the relevant order information in the email copy to reassure the customers.
  2. Include tons of social proof such as testimonials, reviews, and statistics about product benefits etc. to motivate your customers for their next purchase.
  3. Include visuals and animations to make your emails stand out from the competition.
  4. Ensure that thank you emails are sent out as soon as possible, to keep them relevant, and fresh in the minds of customers.
  5. Use personalized greetings and refrain from generic ones.
  6. Provide a link back to the company website/ help center/ support in case of any follow up questions or feedback.
  7. Finish off with a call to action such as encouraging customers to share photos of their products online, to leave a review, to sign up for a newsletter, or explore more products from your brand.
  8. Lastly, avoid cliched and robotic-sounding phrases such as “Thanks for your business”.

Type and send thank you emails 30x faster with OSlash text expander 

Drafting, personalizing, and sending hundreds of thank you emails manually sounds like a lot of work, doesn’t it?

It’s a good thing you can automate the process! 

With writing assistants like OSlash text expander, you can automate and speed-up typing frequently used pieces of text, such as a ‘thank you for your order’ email for all your customers. Here’s how, in 5 easy steps.

  1. Download, install, and pin the OSlash text expander extension on your browser. Set up your account.
  2. Click the pinned extension icon and click on Snippet in the left sidebar
Creating a snippet using the OSlash text expander
  1. Write (or paste) your thank you message snippet in the text editor. Format it as you like. You can use rich-text formatting, add links, images, and macros such as current date/clipboard text to your snippet.
  2. Click on the << to add placeholder text (such as Customer Name, Brand Name, and Your Name) for customizing your thank you message.
Inserting placeholder text (variables) in a snippet on the OSlash text expander
  1. Choose a short and easy-to-remember abbreviation to represent your thank you message. Let’s say you call your shortcut o/tyeml. Click on Create.
  2. Whenever you want to send a thank you email, simply type in the shortcut o/tythank you email template OSlash will automatically replace it with the full thank you message.
  3. Before sending the email, make any necessary modifications and add any personalized details such as the recipient's name and order information.
Automatically typing a thank you email using the OSlash text expander extension

With a text expander like OSlash, you can save time and ensure consistent and accurate messaging in all your thank you emails. It’s easy and free to get started! 

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